![]() The After Dark app was developed by Wattpad Labs, a unit focused on creating new products around Wattpad content and its users. The app, she said, gives Wattpad’s adult readers access to “all the steamiest stories from Wattpad.” ![]() ![]() Citing the popularity of the film adaptation of Fifty Shades of Grey, Melissa Shapiro, Wattpad’s head of global marketing, said “interest in mature stories has spiked.” Shapiro acknowledged that the After Dark app is intended to take advantage of what seems to be an insatiable demand for erotic fiction of all kinds.
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